Voter Activation Network Teams with TargetSmart Communications to Launch “SmartVAN”

Progressive campaigns and non-partisan groups can acquire state-of-the-art organizing tools with premium voter file and consumer data from a single source

Somerville, Mass., July 12, 2010 – Voter Activation Network (VAN) has teamed up with TargetSmart Communications to offer VAN’s powerful organizing technology platform and TargetSmart’s nationwide voter file and consumer data as a single convenient, integrated package.

The joint offering, called “SmartVAN”, is now available under a single contract, allowing customers to get all of the data and technology they need to run an organizing campaign, without having to manage multiple contracts. The package can include blast email, phone services, membership management tools, website and new media consulting, and even detailed individual-level consumer marketing information.

“This product is aimed at an underserved market – the many organizers in the country who still don’t have access to good quality data or good tools,” said Voter Activation Network founder Mark Sullivan. “We can greatly enhance their organizing power by offering them a complete technology package at affordable rates.”

Most Democratic candidates already have access to VAN organizing tools and high quality data through the Democratic National Committee’s VoteBuilder program. And many progressive interest groups access organizing tools and data through membership coalitions. SmartVAN is intended for the many progressive and non-partisan organizers who are unable to participate in those programs, particularly in states where those coalitions do not operate.

“We believe we have built the highest-quality enhanced voter and consumer data files available on the market and are pleased to be able to provide them at competitive prices,” Drew Brighton of TargetSmart Communications said. “SmartVAN allows us to get the data directly into the hands of thousands of organizers across the country who may not have access to the existing infrastructure.”

SmartVAN is now available in all 50 states and the District of Columbia. For more information contact VAN at (617) 718-2980.

TargetSmart Communications, LLC, is a political data firm, specializing in providing high-quality voter contact and consumer data to political organizations that communicate directly with large numbers of people.

Voter Activation Network is the world’s largest provider of voter contact technology, available only to Democrats, progressives, and non-partisan organizations. In 2008 President Obama’s campaign used VAN to manage its massive voter contact and volunteer management operations in all 50 states.